Friday, 2 September 2016

AMP: Accelerated Mobile Pages Project

The way in which we browse the internet has changed dramatically – and as the weeks and months go by, it is subject to even further change.  While building an effective website or online presence was all well and good only a few years ago, it has since been found that more and more people are moving away from desktop PCs and laptops to browse the internet via mobile devices such as smartphones and tablets.  When it comes to professional website design, how have relevant experts moved with the punches of an ever-changing world of internet browsing habits?  The answer is that business web design doesn’t need to be completely overhauled for it to become mobile-friendly, rather, there is a platform that can be used to help transform new and existing websites alike into readable and easily-accessible mobile pages for use on the move.

The Accelerated Mobile Pages (or AMP) Project is a platform in place to not only optimise existing professional web design for mobile browsing, but also to enhance the quality of page loading and accessibility.  The platform is available to web developers to enable the simple creation of quick-loading, easy-to-read mobile pages that don’t stretch out or take an inordinate amount of time to load.  Essentially, any web developers using AMP are able to meet the expectations of the mobile user – that is, by providing a speedy and easily-accessed website that they can expect to visit and use within a matter of seconds.


When it comes to business web design, Vital Concept understands that it’s important to capture as much interest in your brand as possible – and with an increase in mobile browsing worldwide, we are only too willing to use AMP and responsive professional web design to ensure that your business and services can be easily accessed and browsed on all mobile devices.

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