Great websites bring together form and function. In fact, well-designed websites are seen as more credible, according to a Stanford study and are actually easier to use. So here are five fundamentals to help you keep quality design at the forefront of your practice.
1) FOLLOW THE RULES…MOSTLY
In design school, they’ll give you a list of principles to abide by that assign rules to beauty—elements like layout, order and symmetry. But as you advance, you’re then told to break the rules a bit to create places for a viewer’s eyes to look by employing elements like variety, tension or contrast.
2) USE IMAGERY AND ICONS TO COMMUNICATE WHEN POSSIBLE
There are some universal icons that people are trained to respond to. The magnifying glass (search), the house (home page) and floppy disk (save) are ingrained into your users already. Take advantage of those visual shortcuts; all those road signs should be immediately recognizable to you.
3) COLOR AS A DESIGN ELEMENT, NOT AS DECORATION
Color makes all the difference, especially as our screens get better on our phones and tablets. It’s a fact of design that can be a really key part of the story your website wants to tell. Just use color to support content, not decorate a page. And often if you’re using a photo, the colors in the design should be sampled from the photos used so your design has a nice unified feel.
I quite like pulling color examples with color swatches – and the Adobe Kuler Web app is a great way to play with different themes and then import them into your design tools. One of the best rules to go with is to use complimentary colors. Which is basically using warm colors and cool colors together to provide balance.
4) CHOOSE FONTS THAT SUPPORT CONTENT
There are literally thousands of fonts to choose from. It’s up to you to mix and match – but remember that it’s best practice to use only up to three fonts at a time—a nice headline font, one for the main body of text, then one for any sort of call-out you might need. Often, that means using a sans-serif for the body copy, and for headlines you can get more interesting with either serif or sans-serif.
If You need more information regarding Affordable Web design services. Then Contact Vital Concept. Vital Concept are one of the leading professional web design company in London and the UK.
1) FOLLOW THE RULES…MOSTLY
In design school, they’ll give you a list of principles to abide by that assign rules to beauty—elements like layout, order and symmetry. But as you advance, you’re then told to break the rules a bit to create places for a viewer’s eyes to look by employing elements like variety, tension or contrast.
2) USE IMAGERY AND ICONS TO COMMUNICATE WHEN POSSIBLE
There are some universal icons that people are trained to respond to. The magnifying glass (search), the house (home page) and floppy disk (save) are ingrained into your users already. Take advantage of those visual shortcuts; all those road signs should be immediately recognizable to you.
3) COLOR AS A DESIGN ELEMENT, NOT AS DECORATION
Color makes all the difference, especially as our screens get better on our phones and tablets. It’s a fact of design that can be a really key part of the story your website wants to tell. Just use color to support content, not decorate a page. And often if you’re using a photo, the colors in the design should be sampled from the photos used so your design has a nice unified feel.
I quite like pulling color examples with color swatches – and the Adobe Kuler Web app is a great way to play with different themes and then import them into your design tools. One of the best rules to go with is to use complimentary colors. Which is basically using warm colors and cool colors together to provide balance.
4) CHOOSE FONTS THAT SUPPORT CONTENT
There are literally thousands of fonts to choose from. It’s up to you to mix and match – but remember that it’s best practice to use only up to three fonts at a time—a nice headline font, one for the main body of text, then one for any sort of call-out you might need. Often, that means using a sans-serif for the body copy, and for headlines you can get more interesting with either serif or sans-serif.
If You need more information regarding Affordable Web design services. Then Contact Vital Concept. Vital Concept are one of the leading professional web design company in London and the UK.
No comments:
Post a Comment