Effective Ways To Convert Visitors Into Customers

Your online store attracts thousands of people each day, but how many of them become your customers? What you need is the high conversion rate. Otherwise, your business is just like pouring water through a funnel – take away your time and money.

Do you want to know some kind of secret tips that e-commerce stores use to convert visitors into customers? Here are some useful techniques that you can consider.

1. Responsive Design

I wonder what devices you are using to read this blog post. Is it a tablet, a smartphone or a laptop? Statistics shows that an incredible increase in mobile internet usage of 16% from 2010. If you are ignoring warnings about digital changes and your business isn’t taking advantage of responsive business web design or having no plan in very near future, your business might be in danger.

2. Intriguing Landing Pages

Anyone knows that the first impression is very important in all circumstances. For the eCommerce market, landing pages are usually the first interaction between eCommerce brands and potential customers. Try out some Magneto extensions that support designing your layout such as Mega Menu, Easy Banner Pro and Layout Editor.

3. User-centric Content

There is no faster way encouraging customer to click back button than a very outdated ecommerce website.  There are 3 important reasons why you should keep your content fresh. Firstly, a lot of value information which is placed in your website will help the search engine find you. Secondly, updated content shows that your company is busy. Let your customers know that your company evolves and has news to show each month; or even each week. Finally, it will attract inbound links to your website because the more interesting your website content, the more likely people are to notice it and discuss about it

4. Effective Call to Action

Does your website have a call to action (CTA)? It sounds easy and simple, however, it is the most common mistakes that ecommerce website neglects the CTA. How can you determine whether it is effective or not? A test will give you a clear picture. Different message, colors and sizes of button, position of CTA will perform differently. Create them and see which is the most effective and then implement changes.


5. Simple Shopping Process

Once you have visitors to your site is good prospect, persuade them to click to see product by good CTA is not enough. Creating a convenient shopping experience is very essential ingredient. Don’t complicated things such as adding products to cart, process checkout, etc.

With the help of Ajax Cart Pro extension and One step check out pro by MageWorld, customer will be satisfied with the ease and convenience of shopping with your Magento Store.

6. Shopping Cart Abandonment Email

Basing on follow up statistics, 48% sales people do not follow up prospect customers, and only 12% sales people conduct more than 3 contacts. On the other hand, 80% of sales are handled after 5th to 12th contacts. What is your business doing with following up?

Many small e-stores said that “We do not have enough resources to follow up” or “Sales people cannot handle follow up all customers”. From these answers, there should be a systematic follow up email tool.

 Vital Concept is leading Magento Web Design service provider can help you to stretch your reach to your customers on the go. If you are looking for SEO friendly eCommerce store development so you can Contact us.