5 Ecommerce Website Design Trends

While you may assume initially that all ecommerce websites work the same, you couldn’t be farther from the truth – there are a wealth of different systems, platforms and techniques that can be used to bring your storefront to life, and, of course, some of these are going to be more effective at grabbing your audience than others.  But what are the most interesting, and the most captivating website design trends 2017 has to offer?  As experts in ecommerce website design, we’ve rounded up some of the more interesting web store trends that have been taking off in recent months.

Image Heavy Design

You may well identify with this one as a consumer yourself – it’s far easier to connect with an image than it is with a wall of text.  Even ecommerce website design is making the most of the flowchart and infographic trend, giving customers more of a visual treat as opposed to a written slog.  Keeping text to a minimum in terms of marketing content, and going with a more visual slant will enable you to connect with your customers quicker and more effectively.  They say a picture tells a thousand words – and in Magento ecommerce, this saying has never been more true.

Boxes and Cards

You may have noticed in recent years that there has been a considerable shift towards web layouts taking on a more ‘box-like’ state – perhaps inspired by interfaces that we now use on our smartphones and tablets, the otherwise-known-as ‘card’ layout allows you to present several products and deals to customers in a responsive and visually-pleasing manner.  This set-up will allow you to link directly to certain products should browsers wish to know more, and instead of burying all the details behind walls of text and page after page, they get a snapshot of a product and others like it on one easy page.  Often, you’ll be able to scroll endlessly down this type of design – and speaking of which…

The Endless Scroll

Gone are the days of pages needing to follow pages.  With the dawn of mobile browsing and its immense popularity, websites and storefronts are now opting to allow browsers to simply scroll endlessly down a page – it’s built for smartphone users in this way, and it also means that customers never have to click off-page – it’s maximum engagement.  This type of design can be employed through Magento ecommerce and other platforms with ease.

Fully Responsive

Sticking to the idea of mobile browsing, all website design trends 2017 has to offer will likely stick to the idea of responsive design.  This means that a website can be fluidly ‘poured’ into any device that may be browsing it, therefore meaning that it is always a one-size-fits-all affair.  This is incredibly important if you wish to engage with and sell to as many people as possible – if your website isn’t yet responsive nor yet built for mobile use, you will almost certainly be missing out on sales.  Not to worry – we can help.

How to Start A Business Online

While it may seem that getting started in business – particularly in a day and age where most of it seems to be taking place via the internet – is getting easier and easier, it’s only as easy or as straightforward as you and your website designer make it.  To succeed in business online you’re going to need to have established your brand, your identity, and most importantly, your key audience. Who are you selling to, and why? Ecommerce website design and Magento development specialists such as Vital Concept will ensure that you have the tools, the know-how and the reasonable expectations to be able to survive in the wilderness of online business!

Getting started is all a matter of talking things through – if you’re interested in running a storefront or online catalogue, we will talk you through the basics of Magento development in order to find the best functions for you and your expected audience.  Ecommerce website design can be as feature-rich or as complex as you want it to be – it’s all dependent on the people you are aiming to sell to, and how you feel your brand and stock should be approached.  As experienced designers and coders in ecommerce, we can confidently say that there are no two ways to tackle online business the same – meaning that we always ensure that each and every one of our clients receives web design support that is tailored to their business – completely bespoke in every way.

If you are interested in getting started in online business and would like to know more about Magento development – or the finer points of making ecommerce website design work for you and your brand, all you ever need do is contact us.  We will be happy to show you the ropes to get your services and products to the audiences that need them the most.

Effective Ways To Convert Visitors Into Customers

Your online store attracts thousands of people each day, but how many of them become your customers? What you need is the high conversion rate. Otherwise, your business is just like pouring water through a funnel – take away your time and money.

Do you want to know some kind of secret tips that e-commerce stores use to convert visitors into customers? Here are some useful techniques that you can consider.

1. Responsive Design

I wonder what devices you are using to read this blog post. Is it a tablet, a smartphone or a laptop? Statistics shows that an incredible increase in mobile internet usage of 16% from 2010. If you are ignoring warnings about digital changes and your business isn’t taking advantage of responsive business web design or having no plan in very near future, your business might be in danger.

2. Intriguing Landing Pages

Anyone knows that the first impression is very important in all circumstances. For the eCommerce market, landing pages are usually the first interaction between eCommerce brands and potential customers. Try out some Magneto extensions that support designing your layout such as Mega Menu, Easy Banner Pro and Layout Editor.

3. User-centric Content

There is no faster way encouraging customer to click back button than a very outdated ecommerce website.  There are 3 important reasons why you should keep your content fresh. Firstly, a lot of value information which is placed in your website will help the search engine find you. Secondly, updated content shows that your company is busy. Let your customers know that your company evolves and has news to show each month; or even each week. Finally, it will attract inbound links to your website because the more interesting your website content, the more likely people are to notice it and discuss about it

4. Effective Call to Action

Does your website have a call to action (CTA)? It sounds easy and simple, however, it is the most common mistakes that ecommerce website neglects the CTA. How can you determine whether it is effective or not? A test will give you a clear picture. Different message, colors and sizes of button, position of CTA will perform differently. Create them and see which is the most effective and then implement changes.


5. Simple Shopping Process

Once you have visitors to your site is good prospect, persuade them to click to see product by good CTA is not enough. Creating a convenient shopping experience is very essential ingredient. Don’t complicated things such as adding products to cart, process checkout, etc.

With the help of Ajax Cart Pro extension and One step check out pro by MageWorld, customer will be satisfied with the ease and convenience of shopping with your Magento Store.

6. Shopping Cart Abandonment Email

Basing on follow up statistics, 48% sales people do not follow up prospect customers, and only 12% sales people conduct more than 3 contacts. On the other hand, 80% of sales are handled after 5th to 12th contacts. What is your business doing with following up?

Many small e-stores said that “We do not have enough resources to follow up” or “Sales people cannot handle follow up all customers”. From these answers, there should be a systematic follow up email tool.

 Vital Concept is leading Magento Web Design service provider can help you to stretch your reach to your customers on the go. If you are looking for SEO friendly eCommerce store development so you can Contact us.

Magento Marketplace is Live

When we set out to build Magento Web Design  Marketplace, we focused on a few core principles in designing the features and functions of the new Magento extension store. First and foremost, we wanted to deliver a great merchant experience, and an important part of that experience is to show off the amazing work that the ecosystem of Magento developers have created over the years. We have worked hard to ensure that Magento Marketplace represents the best that the Magento community has to offer.

What’s new in Magento Marketplace?

• A thoughtfully laid out store and smarter search and browse functionality to find extensions faster and easier

• Curated set of high-quality products and services that have been through Technical, Marketing, and Business Value reviews

• Marketplace account that keeps track of purchase history and information

We are looking forward to working with you to make Marketplace a success. Welcome to the new Magento Marketplace! Contact Vital Concept for a great Magento Ecommerce Web design Services!

5 Tips for Magento Performance Optimisation

As experts in web design and in bringing effective ecommerce strategy to a variety of clients and businesses, we here at Vital Concept are confidently versed in the Magento web design platform – it’s truly one of the very best ecommerce foundations on the market, and here are just some of the ways in which you can use Magento development to your advantage.

Keep Updating

If you thought that once your Magento web design was up and running that was the end of the story, think again.  Magento development continues well into a website’s shelf life, meaning that it is essential to keep your version updated to ensure that you have the latest patches and security fixes that have been released.  Your business and your custom may depend on it!

Declutter Your Dashboard

While all versions of Magento are feature-rich and this really does improve release on release, there’s much to be said for removing any unnecessary or rarely-used widgets and applications from your installation.  If you’re in the market for efficiency and to make ecommerce and Magento web design as simple as possible, this is a no-brainer.

Be Server Smart

Choosing a capable and local server to host your Magento web design will ensure that you have the best possible environment set up to host any Magento web development that you may be handling.  It’s essential that you find and use a responsible and reliable server system that can handle the traffic that you both expect and are keen to attract.

File Merging

Going a little deeper into Magento development will enable you to merge together your CSS and JavaScript files.  Doing so will increase efficiency greatly for your visitors – as it will enhance loading times and will ensure that your website keeps ticking over.

Use Magento Compilation

Fancy a performance boost of up to 50%?  Magneto’s handy Compilation feature enables you to copy files into one directory, meaning shorter load times and less file reading.  These are just some of the ways in which you can use Magento development to help speed up your ecommerce website – for more tips and tricks, contact us today for more information!

Magento Web Design Services in London

Created in 2008, Vital Concept has emerged as one of the prominent leaders in developing Magento web design services: low-prices, easy setup, and fast delivery. Magento Community Edition provides the perfect foundation to grow your online business. With unrivalled functionality as standard, Magento Community Edition offers a comprehensive platform for even the smallest businesses looking to sell online.
Key Features

• Magento Powered Customized Responsive Design
• Inventory + Order and Customer Management
• Google Usage Statistics APIs Integrated
• Improved search and navigation
• Custom category specific landing pages
• Highly optimized checkout

Working in e-commerce since 2008 we have built and implemented hundreds of e-commerce stores so you can feel confident that we can tackle your Magento needs. Give us a call and let’s discuss your Magento development needs.

Magento Enterprise Cloud Edition

When it comes to designing and launching effective and attractive ecommerce website design for our clients, we at Vital Concept only opt for the most secure and feature-rich platforms that money can buy – while we don’t expect our clients to be paying over the odds for website hosting, development or troubleshooting.  As seasoned experts in the Magento ecommerce platform and in Magento development, we are proud to announce that we are now offering bespoke web design and ecommerce support via Magento Enterprise Cloud Edition, allowing for greater sales analysis and quicker customer support and web browsing.

Magento ecommerce can be found at the core of thousands of websites worldwide, thanks to the platform’s comprehensive market analysis tools, security features and customer engagement support – Magento Enterprise Cloud Edition is, as its name states, cloud-based, allowing for greater efficiency and a more economical approach to serving your customers and clients.  Magento platform is quicker and more multi-faceted than ever, meaning that you and your enterprise will have more time to talk strategy, to analyse sales reports and to develop products while your website can be allowed tick over, safely and securely, at a rate of efficiency that other ecommerce tools may not be able to grant you.  The beauty of Magento development is in its simplicity – it’s easy to use and will take the strain off you and your team to run your business smoothly and efficiently.

For more information on Magento ecommerce, or how Magento development can help your business thrive on the internet, Vital Concept can help – call us today on 020 8902 9298 or email us with your details and we will be more than happy to discuss why we feel all ecommerce could stand to benefit from Magento Enterprise Cloud Edition – for less than you may expect to pay elsewhere.